Pacifica Magnificence finds new CEO in former Huda Magnificence boss Nathalie Kristo

Pacifica Magnificence finds new CEO in former Huda Magnificence boss Nathalie Kristo

By Becky Bargh

Kristo left the sweetness enterprise of Huda Kattan simply six months after she was given the highest job

Nathalie Kristo by way of Huda Magnificence

Pacifica Magnificence has discovered a brand new CEO in magnificence veteran and former boss of Huda Magnificence, Nathalie Kristo.

Kristo took up the position of Chief Govt when Huda Magnificence’s founder, Huda Kattan, wished to step again from her company tasks, specializing in product improvement as an alternative.

Simply six months after taking on the highest place, nonetheless, Kristo left the Dubai-based firm and took a break from enterprise till January 2022, when she joined Pacifica, based on her LinkedIn web page.

And Kristo is becoming a member of Pacifica below comparable circumstances.

She’s going to take over the reins as CEO from the model’s founder Brook Harvey-Taylor, who strikes into the place of President.

In her new place, Harvey-Taylor will dedicate her time to rising key elements of the enterprise and fuelling product improvement.

Along with Kristo’s appointment, Pacifica has landed a strategic funding from non-public fairness group Brentwood Associates to assist construct on its double-digit progress.

“For the final 25 years, now we have pushed to democratise clear, vegan and extra sustainable magnificence with our accessible value factors,” mentioned Harvey-Taylor.

“The buyer has by no means been extra prepared for our model than they’re right now.

“As we proceed to quickly develop, I’m so excited to have Brentwood as our new accomplice, with their deep bench of expertise and capabilities in serving to manufacturers scale.”

She continued: “With the addition of Nathalie as our CEO, bringing her unimaginable management and expertise, I imagine we’re going to be unstoppable.

“Nathalie is really inspirational and he or she is aligned with our mission and values.

“Her international magnificence expertise and her confirmed monitor report shall be invaluable as we glance to take Pacifica to new heights.”

Previous to becoming a member of Huda Magnificence, Kristo held senior positions at NYX Skilled and did a 14-year stint at L’Oréal USA.

At Kattan’s magnificence enterprise, she was attributed as main its methods into skincare and new markets.

Talking about her new position, she mentioned: “We’re experiencing an essential paradigm shift as customers make extra clear, sustainable and compassionate decisions.

“Pacifica has been true to this mission since day one and embodies right now’s shopper values.

“I’m excited to assist amplify this storytelling mission, develop our international neighborhood and drive robust progress and growth for the corporate, capitalising on nice momentum and robust potential forward.

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“I’m deeply impressed by Brook, the Pacifica group and our passionate, rising neighborhood.”