No7 Magnificence Firm educates influencers on skincare with new initiative

No7 Magnificence Firm educates influencers on skincare with new initiative

By Megan Fahy

In partnership with the British Magnificence Council, the web course is alleged to deal with misinformation within the magnificence trade

Creators could have the possibility to behave as consultants throughout No7 Magnificence Firm’s manufacturers together with No7, Liz Earle Magnificence Co. and Cleaning soap & Glory

No7 Magnificence Firm has introduced the launch of a skincare training programme in partnership with the British Magnificence Council (BBC) to assist educate up-and-coming social creators on skincare.

Tackling misinformation within the magnificence trade, the first-of-its- sort initiative goals to up-skill creators by offering training modules designed to deal with deceptive and incorrect content material on social media platforms.

The web course has been created by academic expertise firm Studying with Consultants and can kind the place to begin of the No7 Magnificence Firm Creator Collective.

David MacDonald, Vice President of Communications at No7 Magnificence Firm, mentioned: “As a pacesetter within the magnificence trade, we have now a duty to make sure individuals obtain top quality, factually right content material about skincare to allow them to make knowledgeable selections in regards to the magnificence merchandise they buy.

“Our ambition is that via this work, we are able to help social creators in turning into true skincare consultants creating worthwhile and factual content material for his or her platforms that buyers can belief, and we hope to help their profession progress within the magnificence trade because of this.”

The course content material is endorsed by magnificence journalists and dermatologists, together with skincare influencers Alison Younger and Alice Hart-Davis, aesthetician Dija Ayodele and dermatologist influencer Dr Aamna Adel.

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Delivered by Studying with Consultants, the programme options six skincare modules that purpose to de-bunk broadly circulated skincare myths on social media.

The creators will be taught in regards to the science of pores and skin, in addition to ingredient info, serving to them to speak magnificence info that’s factually right.

Elizabeth Barnett-Lawton, President of Schooling at British Magnificence Council, mentioned: “The brand new pores and skin training programme offers a much-needed alternative for social creators to coach their very own communities in a accountable and efficient approach.”

Influencers recruited into the Creator Collective partnership, by invitation solely, may even be invited to play a job in shaping the No7 Magnificence Firm model identification.

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The initiative comes after No7 Magnificence Firm found that over 55% of worldwide customers discovered skincare and beauty classes advanced and complicated.