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Magnificence Product Purchases Swell in Lip, Hairstyling

Magnificence Product Purchases Swell in Lip, Hairstyling

Magnificence product classes hit arduous by the pandemic are again on the upswing, information reveals.

In line with the 2022 New 12 months, New You Shopper Report from market analysis agency Catalina, which surveyed greater than 1,100 shoppers throughout demographics, solely 4 market segments posted development in greenback gross sales from final yr. The report famous, although, that high-growth classes in 2022 noticed the steepest decline in 2021.

Extra from WWD

Conversely, final yr’s top-performing classes — ladies’s perfume and “texturing hair care” have posted the most important decreases up to now in 2022.

Right here, the magnificence merchandise bought in January 2022, ranked by % development.

  1. Lip Cosmetics: +7.9 %

  2. Hair Care, Styling: +4.0 %

  3. Males’s Hair Care: +3.7 %

  4. Hand & Physique Cream Lotions: +0.7 %

  5. Applicator/Accent Cosmetics: -0.5 %

  6. Deodorants: -1.0 %

  7. Face Cosmetics: -1.4 %

  8. Hair Coloring: -3.3 %

  9. Eye Cosmetics: -3.8 %

  10. Hair Everlasting or Relaxer Kits: -5.2 %

  11. Hair Care, Shampoo/Conditioner: -6.2 %

  12. Nail Polish/Remedy/Synthetic: -6.5 %

  13. Shampoo, Dandruff: -7.2 %

  14. Hair Equipment: -7.2 %

  15. Tooth Whitening/Bleaching Kits -8.3 %

  16. Sunless Tanning: -11.8 %

  17. Pores and skin Care, Growing older: -13.5 %

  18. Texturing Hair Care: -13.6 %

  19. Aftershave Lotion/Males’s Cologne: -14.9 %

  20. Ladies’s Cologne/Fragrance/Scent: -17.9 %

For extra from WWD.com, see:

Mastercard Information Present Retail Gross sales Hovering 7.2 % in January

Shopper Survey Reveals Purchase Now, Pay Later Preferences

Is K18 The Subsequent Large Factor in Hair Care?

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