Final yr, heady figures swirled across the value of the CBD (cannabidiol) market within the UK. Projected to usher in £690 million, CBD – a naturally occurring compound within the hashish plant – has emerged within the mainstream as a treatment for bodily illnesses, a reliever of stress and anxiousness, and a well-liked ingredient in snacks, drinks and sweetness merchandise. Browse a handful of magnificence retailers or well being meals shops, and also you’re more likely to come throughout it.
Dubbed the ‘Glossier for CBD’ for its vivid, clear aesthetic, Journey was based in 2019 by Olivia Ferdi and Daniel Khoury. Having each left behind intense careers in regulation and finance, the couple launched Journey with a line of drinks earlier than increasing to a variety of oils following a surge in demand.
To construct the branding from the bottom up, the couple approached London-based Neue Designs, described by inventive director Emma Darby as a “design bolt-on” to startup and challenger manufacturers. Collectively along with her sister Chess, who heads up technique at Neue, they established the model identify, the tone of voice on-line and on-pack, and your entire visible identification, its crisp, aspirational aesthetic clearly proving well-liked amongst upmarket retailers like Selfridges and style and sweetness magazines like Elle.